Entry window of opportunity for Insurgent BEAUTY, PERSONAL CARE, and CPG firms/Brands is now….
Insurgent firms/brands have been the main growth drivers in Beauty, PC, and CPG in USA and internationally past years
Ability & speed in spotting changing niche consumer tastes/needs
Brand offerings that truly reflect concerns of “new generation”
Proliferation of new channels = Low barrier-to-entry GTMs
Explosion of Digital = Affordable communication + D2C models
Increased access to capital, growth accelerators, & manufacturing options
A passionate & unwavering founders’ purpose underlying brand story
Mexico/LATAM offers great opportunities to these insurgent firms for significant incremental organic growth
Growing Young Population = Search for “new generation” offerings
Rising Middle Class + Consumer Confidence = “Value Added” desires
Access Advantaged: Geo- Proximity, Free Trade, USA brands “aspiration”
Rising insurgent needs ie. “Natural, “H&W”, “Self-Expression”, “Eco-Friendly”
#1 Growing WW Digital/E-Commerce region = Innovative GTMs opportunity